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Jamie's Restaurant joins Choose Wisely

16 March, 2010

Jamie Oliver’s Fifteen Melbourne has joined the RSPCA Choose Wisely initiative, which aims to get Australian restaurants serving humane food.

Celebrity Chef, Jamie Oliver, is well known for his work to improve farm animal welfare so it would come as no surprise that his restaurants reflect this passion.

“Jamie Oliver’s passion for animal welfare runs through all his restaurants so Fifteen Melbourne has always had a vision to help improve the lives of farm animals by serving and enjoying humane food,” said Fifteen Melbourne’s Masato Higgs.

The RSPCA welcomed the new addition to Choose Wisely, which coincides with Jamie Oliver’s visit to Melbourne this week.

“Jamie really epitomises what we’re trying to achieve with Choose Wisely because he demonstrates every day that you can enjoy eating meat and eggs and still care about the welfare of the animals that provide them,” said the RSPCA’s Hope Bertram.

By serving free-range eggs and free-range chicken and pork, Fifteen Melbourne is not only demonstrating care for the welfare of farm animals but chefs are giving customers what they want – higher welfare food.

The RSPCA is calling for more Australian restaurants to follow Jamie’s lead and sign up to Choose Wisely.

Jamie Oliver

"You can enjoy eating eggs and still care for the welfare of hens." - Jamie Oliver

Photo courtesy of Phil Hollis

for consumers

Find out about Choose Wisely and how you can help the RSPCA improve the treatment of farm animals.

By buying eggs, chicken and pork that have been produced humanely and choosing to eat at cafes and restaurants that do the same, you can make a difference to farm animal welfare.

See if your favourite local business is serving humane food.

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for businesses

By visiting this site you have taken the first important step to help the RSPCA improve the treatment of farm animals. As a business there is plenty you can do.

Register your business and commit to using humanely produced eggs, chicken or pork (or all three) and show your customers that you care about farm animal welfare. Every product you serve will make a difference.