What is Choose Wisely?

Choose Wisely is a celebration of animal welfare-friendly food. Choose Wisely businesses have committed to serve eggs, chicken and/or pork produced from animals that have been farmed humanely. That means layer hens, meat chickens and pigs are free to socialise and express their full range of natural behaviours.

Choose Wisely businesses serve humanely produced eggs, chicken or pork (or all three) at a Gold, Silver or Bronze level, depending on whether they use them in all or some of their products.

What do the colours mean?

Gold

means all egg/chicken/pork-containing food items sold on the premises, including sauces and cakes, are made with welfare-friendly products.

Silver

means all egg/chicken/pork-containing food items made on the premises are made with welfare-friendly products but not necessarily in products brought in, such as cakes and sauces.

Bronze

means all whole eggs used on the premises are free-range or barn-laid. This could include fried eggs, omelettes, salads, etc. These products should be clearly labelled.

This is a big commitment so we are also asking consumers to support those businesses that take this step and to encourage others to join.

And next time, when you're in the supermarket, the RSPCA asks you to choose wisely and help us improve the treatment of farm animals in Australia.

The power is in your hands.