What is Choose Wisely?

Join the growing number of Australian businesses that are choosing wisely and in turn, showing they care about the welfare of farm animals.

By visiting this site you have taken the first important step to help the RSPCA improve the treatment of farm animals. As a business there is plenty you can do.

Register your business and commit to using humanely produced eggs, chicken or pork (or all three) and show your customers that you care about farm animal welfare. Every product you serve will make a difference.

Choose Wisely businesses serve animal welfare-friendly food at a Gold, Silver or Bronze level, depending on whether you use them in all or some of your products.

What are the levels of commitment?

Gold
Gold Icons means all egg/chicken/pork-containing food items sold on the premises, including sauces and cakes, are made with welfare-friendly products.
Silver
Silver Icons means all egg/chicken/pork-containing food items made on the premises are made with welfare-friendly products but not necessarily in products brought in, such as cakes and sauces.
Bronze
Bronze Icons means all whole eggs used on the premises are free-range or barn-laid. This could include fried eggs, omelettes, salads, etc. These products should be clearly labelled.

Once your registration has been processed, your business will be listed in this directory for free, not to mention the other benefits you'll receive (and the animals you'll help) by joining Choose Wisely.

The Business Registration Form  can be downloaded from the Resources section.