Benefits of joining
By joining Choose Wisely you are telling your customers that you care about the welfare of farm animals. Your business will be:
- A leader giving customers what they want
- Part of a progressive movement towards food of a higher animal welfare standard
- Recognised on the RSPCA's Choose Wisely website
- Highlighted as a business people should support
- Demonstrating that you can enjoy eating out and still care about farm animal welfare
When you're ready to make a difference to farm animals download the Business Registration Form.
Consumer trends
In Australia and around the world, consumers are becoming more aware about where their food comes from and how their food was produced.As a result they are demanding food produced to high animal welfare standards.
2 in 3 Australians are concerned about confinement of layer hens and pigs and 3 in 4 Australians are concerned about the live export of animals for slaughter. Right now there is a new market for higher welfare food. Consumers equate higher welfare products with higher quality which allows for product differentiataion.
Across the developed world there are moves to get hens out of cages, but the leader in this area is the European Union (EU). In the United Kingdom, approximately 40% of eggs are produced from hens that live cage-free. In Denmark and the Netherlands this figure is around 50%, in Sweden it's 60% and in Austria 70% of eggs are produced in cage-free systems. Unfortunately in Australia, hens will continue to be kept in barren battery cages for the foreseeable future, with less space each than the size of an A4 piece of paper and no ability to express basic behavioural needs. An unacceptable situation, but as a business owner you can make a difference.
In Australia, many businesses have already chosen to serve humane food by using products from higher welfare systems. The RSPCA's Choose Wisely initative is about recognising these efforts and encouraging others to join.
How your business can join Choose Wisely
When you're ready to make a difference and commit to using eggs, chicken or pork (or all three) from higher welfare farming systems, download the Business Registration Form.
